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Ronald J. Faber
By MPR News

March 2002

Ronald J. Faber, a professor of mass communication at the University of Minnesota, will be analyzing political advertising in Minnesota for Minnesota Public Radio during the campaign of 2002.
(MPR Photo/Laura McCallum)

Ronald J. Faber is Professor of Mass Communication and co-director of the Communication Research Division in the School of Journalism and Mass Communication at the University of Minnesota. He has been a member of the faculty at Minnesota since 1987. Prior to that he taught in the Department of Advertising at the University of Texas for 8 years and spent three years working at the Marketing Science Institute. He received his Ph.D. from the University of Wisconsin in Mass Communication in 1979.

Dr. Faber is also current the editor of the Journal of Advertising. In addition, he served on the editorial review boards of the Journal of Consumer Research, the Journal of Current Issues and Research in Advertising, the Journal of Interactive Advertising and the Journal of Consumer Policy. He is a member of the Board of Advertising Marketing Effectiveness International and has served as a judge for their AME International Awards. He also was a judge for several years for the Effie Awards for advertising effectiveness.

Dr. Faber has been an active researcher in the areas of advertising, marketing, mass communications, and consumption disorders. He is best known for his work in the areas of compulsive buying, political advertising, cross-cultural advertising and consumer socialization. he has published over 60 scholarly works in academic journals, books, and proceedings. His articles have appeared in a wide variety of journals, including the Journal of Consumer Research, Journal of Advertising, Journal of Advertising Research, Journal of Marketing, Political Communication, and the American Behavioral Scientist. His research has been reported on by major newspapers (new York Times, Washington Post, Wall St. Journal); magazines (Psychology Today, American Demographics, Omni) and on a number of television and radio news programs.