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Ad Watch


Television, radio, and Internet advertising shapes the course of political debate in the United States. Over the course of Campaign 2004, we'll provide video and audio of advertisements used in the campaign, along with audio of analysts who'll dissect the impact of advertising.

 

Bush ad raises patriotism issue by Midmorning After months of sustained Democratic attacks against President George W. Bush, the Republican Party is responding with its first advertisement of the presidential race, portraying the president as fighting terrorism while his potential challengers try to undermine him with their sniping. MPR's Midmorning discusses the ad with Steven Smith, director of the Weidenbaum Center on the Economy, Government and Public Policy at Washington University in St. Louis; Dennis Goldford is chair of the political science department at Drake University. (11/25/03)

The benefits of negative advertising by Midday Vanderbilt University professor John Geer has analyzed presidential campaign ads for many years--he says they are not only effective, but improve the quality of information available to voters. His new book is Attacking Democracy: A Defense of Negativity in Presidential Campaigns, 1960-2000. (1/23/04)

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