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Johnson: "Daisy" (1964)

This ad, implicitly against opponent Barry Goldwater, marked the fateful introduction of a dramatically different mode of campaign ad communication. It was the first major use of a harsh attack. It was designed to manipulate peoples' emotions and play on their fears. (Some ill-considered Goldwater statements gave them the opening.)

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Download: "Daisy" Commercial, 2.9 MB

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