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MPR Poll: 1998 Governor & Attorney General Races
Poll commissioned by Minnesota Public Radio, KARE 11, and Pioneer Press
October 14, 1998

Analysis | Poll Results | Comparison to Previous Polls |Poll Methodology


Minnesota Attorney General Humbert Humphrey III enjoys a double digit lead over Norm Coleman in the Governor's race as the campaign enters its final three weeks.

Statewide, 56 percent of likely voters have a favorable opinion of Humphrey, while 23 percent have an unfavorable opinion. Coleman's negatives are slightly higher, and he's not as popular.

In a match-up, Humphrey captures 44 percentof the vote, compared to 31 percent for Coleman, with 15 percent backing Reform Party candidate Jesse Ventura and 10 percentremain undecided.


QUESTION : I am going to read you the names of several
individuals who are active in public life.  After I mention
each name, I would simply like you to tell me if you
recognize that individual.  If you do recognize a name, I
will then ask you if you have a favorable, unfavorable, or
neutral opinion of that person.
Governor Favorable Unfavorable Neutral Unrecognized
Humphrey 56% 23% 19% 2%
Coleman 41% 27% 27% 5%
Ventura 33% 28% 30% 9%
Attorney General Favorable Unfavorable Neutral Unrecognized
Hatch 27% 12% 30% 31%
Weaver 25% 11% 28% 36%
QUESTION: If the 1998 election for Governor were held today,
would you vote for Hubert Humphrey III, the DFL Party candidate;
Norm Coleman, the Republican; or Jesse Ventura, the Reform
Party candidate.
                      STATE  MEN  WOMEN  MPLS/ST.PAUL  NON-METRO
Humphrey               44%   38%   50%       46%         41%
Coleman                31%   36%   26%       38%         25%
Ventura                15%   18%   12%        9%         21%
Undecided              10%    8%   12%        7%         13%
QUESTION : What issue will be the single most important to you
when deciding how to vote in the Governor's race?
Education 28%
Taxes/Govt. Spending 20%
Character 10%
Health Care 9%
Leadership Record 7%
Crime/drugs 6%
Economic Development 5%
Social Welfare 5%
Environment 1%
Candidate's Party 3%
No Answer 6%


QUESTION: If the 1998 election for Attorney General were held today,
would you vote for Mike Hatch, the DFL Party candidate or
Charlie Weaver, the Republican?
                      STATE  MEN  WOMEN  
Hatch                  35%   28%   42%   
Weaver                 28%   36%   20%   
Undecided              37%   36%   20%   




Governor Humphrey Coleman Ventura Undecided
October 1998 44% 31% 15% 10%
September 1998 43% 29% 13% 15%
June 1998 46% 30% 7% 17%
February 1998








The Mason-Dixon Poll was conducted by Mason-Dixon Political/Media Research, Inc. of Columbia, Maryland from October 10 through October 13, 1998. A total of 825 registered Minnesota voters were interviewed statewide by telephone. All stated they regularly vote in state elections.

Those interviewed were selected by the random variation of the last four digits of telephone numbers. A cross-section of exchanges was utilized in order to ensure an accurate reflection of the state. Quotas were assigned to reflect the voter registration distribution by county.

The margin for error, according to standards customarily used by statisticians, is no more than plus-or-minus 3.5 percentage points. This means that there is a 95 percent probability that the "true" figure would fall within that range if the entire population were sampled. The margin for error is higher for any subgroup, such as a gender grouping.

Men: 413 (50 percent); Women: 412 (50 percent)

Minneapolis-St. Paul: 445 interviews
Rochester/Southeast: 97 interviews
Southwest Minnesota: 93 interviews
Northwest Minnesota: 92 interviews
Duluth/Northeast: 98 interviews

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Poll Copyright 1998, Mason-Dixon Political/Media Research, Inc. All Rights Reserved